SAVE THE DATE - The Next Era of Luxury: The Role of Traceability, Regulations & Digital Passports

Aura Blockchain Consortium

The Next Era of Luxury: The Role of Traceability, Regulations & Digital Passports

Thursday, 27 March, 6:30pm to 8:30pm

HEC Alumni Offices | 9, avenue Franklin Roosevelt, 75008 Paris

Hybrid event with remote participation via Zoom

Luxury is at a pivotal moment. New regulations, evolving customer expectations, and the demand for greater transparency are reshaping the industry. How can brands stay ahead, embrace Digital Product Passports (DPPs), and turn compliance into a competitive advantage while enhancing the customer experience?

The Aura Blockchain Consortium was created in 2021 by LVMH, OTB Group, Prada Group and Cartier, part of Richemont. Built on the belief that collaboration can coexist with competition, and that a technological standard is needed, Aura provides blockchain-powered solutions that strengthen trust, sustainability, and authenticity while addressing industry challenges such as counterfeiting and the grey market. Today, the Consortium unites over 50 luxury brands and has recorded more than 50 million products on its blockchain.

Hear from Aura’s CEO, Romain Carrere, as he delves into the strategic impact of traceability, how brands can navigate the upcoming AGEC, ESPR, and CSRD regulations, and what it takes to lead in a new era of digital transformation. Industry leaders from luxury maisons will share exclusive insights into how they are implementing DPPs in real-world scenarios, revealing what it means for the future of the customer experience.

Be part of the conversation shaping the future of luxury. 

Spaces are limited – secure your spot today.

Registration : https://www.hecalumni.fr/fr/event/save-the-date-the-next-era-of-luxury-the-role-of-traceability-regulations-digital-passports/2025/03/14/12312